Traditionally, United States based airlines would normally go for the patriotic blue and red colors on their uniforms. Well, Delta wanted to break away from that tradition and today, they formally launched their newest uniform, a very chic "passport blue" and stylish one! The new Delta uniform is a creation of designer Zac Posen.
It took plenty of months for Zac Posen to design the uniforms, putting a balance of form and function into consideration. It still has to function, it should allow their cabin crew to still perform at their best while looking all chic! Delta also put together a committee from across different divisions who wear-tested the garments and provided feedback through every stage of the process.
These new uniforms for their cabin crew are a new look for a company that had not altered its former red, white, and blue uniform since 1983, basically symbolizing their patriotism. Now, it is really the color that makes all the difference. It is designed to stand out, particularly where all the major United States-based airline have uniforms that carry the colors of the American flag.
Posen says that the plum color came about by accident. When Posen and his team were experimenting with colors, they had the idea to combine red and blue, and they chanced upon this particular shade of purple that happens to pair nicely with Delta’s previous colors. “We all fell in love with this shade,” he says. “It seemed to be an evolution of the brand’s identity, and communicated this idea of unity and integration that is core to what Delta stands for.”
Delta’s new color on their new uniforms take a page from many international airlines that have been more aggressive in their choice of colors. Many airlines nowadays have colorful, easily identifiable uniforms. AirAsia’s are bright red, Qatar’s are maroon, while Australia’s Quantas has a blue uniform with red and pink color blocking. Air New Zealand’s has purple patterns, while Indonesia’s Garuda flight attendants wear teal and orange. “We think these new uniforms look more global,” says Ed Bastian, Delta’s CEO. “It was hard to identify Delta employees before but we want our people to be instantly recognizable.”
Congratulations Delta on your new uniforms! We actually love them!