Jollibee is known for releasing viral short films about love, family, and acceptance as their content marketing strategy. One of these is a viral video entitled "Fight or Flight", basically a love story between a flight attendant and a passenger. The short film has gained 2.5 million views in just two weeks due to the love story involved in the scene that got many viewers "kilig", even flight attendants themselves.
The story revolves around a flight attendant and a passenger aboard a flight where their love story began after the passenger offered his seat to an old man demanding for a better seat with more legroom. The story was done in a way where the flight attendant narrates her love story, thus, making this close to "true-to-life". This maybe the reason why it became a success.
However, we do also recognize the influence of digital content on some viewers with regards to flying and flight attendants. Even if we know that this story is just purely for indirectly marketing Jollibee products, we believe too that there may be some viewers who may construe some parts as the same as what really goes on aboard an aircraft.
That being said, we want to point out some scenes that are not necessarily true or not allowed in real life. In a cabin crew's term, it is called "off-standard".
1. Flight attendants are not obligated to lift passenger luggage unto the overhead stowage bins. They are however encouraged to assist PWDs, elderlies, pregnant women, and passengers with any physical hindrance, in need of help in stowing their luggage unto the OSB. When we say assist, we mean both the passenger and the flight attendant will lift the luggage where responsibility still wrests on the passenger. If you are an able passenger though, please do stow it yourself especially if you carried your luggage from your house to your car to the terminal to the aircraft all by yourself.
2. You just cannot swap seats especially if the flight is full. Also, you cannot demand to be reseated because of legroom issues since your seat has been paid for already. The seat with a larger legroom are usually exit rows, premium economy class seats, business class, and first class seats. Seats with larger legroom are called premium seats and they are more expensive than the regular seats in some cases. If you want to be reseated in an exit row seat, you also have to be fit to open an emergency exit door. So please do not demand for a different seat just because of the legroom. There is a huge chance that the flight attendant will absolutely not give it to you especially if the flight is full.
3. Flight attendants are not allowed to go beyond the terminal and office in uniform. This is practiced by almost all airlines around the world. They are not even allowed to take public transportation from the homes to the office in uniforms except if it is a Grab or Uber ride. If they have to go somewhere after, they usually change into civilian clothes before leaving their offices or they go home first to change.
4. Flight attendants do not go home directly from the terminal. They usually board a shuttle van or bus that brings them first to the airline office first to time-out or to file some reports before going home or somewhere. For layovers, flight attendants board a shuttle bus or coaster that will bring them from the terminal directly to their hotel. They are not allowed to be picked-up directly from the terminal right after a flight, unless they have an airline operations office right at the terminal where they could time out. In almost all cases though, they are fetched either in their office or layover hotels if they are abroad. As previously stated too, flight attendants are not allowed to outside their airline offices and terminals in uniform. They have to change first.
5. Cabin Crew members are not allowed to use their mobile phones inside the airport while in uniform. In fact, some airlines outside the Philippines completely do not allow their flight attendants to use their phones at any time for as long as they are inside the airport terminal and in uniforms. If flight attendants use them, they use them discreetly but nevertheless, most airlines do not permit their flight attendants to use their phones inside the terminal.
Let us just simply enjoy the short film of Jollibee without having to construe everything that happened as real. It is for entertainment and marketing purposes only anyway. Same way as no decent girl would want to go with some stranger guy right away without trying to get to know him more.
What's very real though is that Jollibee Chicken Joy, Champ, and Jolly hotdog are really yummy that we are hungry right now.